Our journey
We built it for ourselves first.
Instructed Intelligence began as a portfolio of ventures run almost entirely with AI. We hit the fragmentation problem before we had a name for it — every session sharp, nothing accumulating — so we built the knowledge layer that fixed it. Then we found we were not the only ones who needed it.
Run on the platform we sell
A small, agile team delivering scale and quality far beyond its size.
1,146
Pieces of work tracked
Every ticket, story and decision coordinated through the platform rather than through anyone's memory.
28
Projects
Products, client engagements and internal work, all running on one shared knowledge base.
360k+
Lines of code committed
28 repositories. Equalling 164 developer years.
Counted on 13 August 2026 from our own Coordinator.
The belief
Most enterprise software exists to work around human limits.
Filing, finding, summarising, proving. A large part of every estate is there because nobody can hold what the organisation knows in their head. For decades that was the right answer to a real constraint.
AI does not lift that constraint while it remains a guest in those systems. It reads whatever it can reach, writes nothing back, and starts again tomorrow.
Which is why individuals get faster and the organisation does not.
on a fresh task, with an AI pair-programmer.
Peng et al., 2023
on real work in code they had known for years — while believing they were 20% faster.
METR, 2025
delivery, for every 25% rise in AI adoption, while teams reported feeling more productive.
DORA, 2024
Everyone got faster. The organisation did not.
Our vision
Change how every organisation learns, decides and delivers.
Our vision is a platform beneath every organisation’s AI. One place where what the business knows is held as facts it can trust, where every decision is recorded once and read by everyone, and where the work itself keeps the knowledge current. An organisation that runs on it stops paying the tax of forgetting. It learns faster than it grows, decides from evidence rather than memory, and delivers at a pace that used to need many times the people.
That changes what an organisation is. The layers of software that exist to help people file, find and re-check fall away, because the knowledge is already where the work happens. What remains is what holds value: the judgment, the relationship, the system of record. We are building the layer that makes that possible, for every sector where being wrong is expensive, starting with the ones where it is most expensive of all.
This is how we picture it. Every building is an organisation running on its own knowledge, inside its own boundary, owning everything in it. The beacons are Instructed Intelligence at work inside each one: a bank, a law firm, a hospital, a ministry, a manufacturer, side by side, none of them sharing a fact with the next, all of them working the same way.
Our mission
Build the layer the rest of the estate can run on.
One shared layer, fed by every surface: the knowledge a business owns, typed, cited and versioned — and owned by the enterprise, not rented from us.
Start where the pain is sharpest. Let it compound. Let the rest become optional.
The team
Leadership
Jason Gould
Technology & product
Owns technology, architecture and the engineering of the platform.
- 30+ years shipping software at scale in regulated industries: trading and core banking for two of the world's largest banks.
- Led the cloud-native rebuild of one of the world's largest retail estates; drove a 49% first-year rise in online sales as its Chief Technical Evangelist.
- Forbes contributor on software and organisational transformation.
James Washer
Product & commercial
Owns product, methodology and commercial framing.
- Serial founder: 16+ years starting, scaling and exiting B2B SaaS and e-commerce businesses.
- Built photo-commerce platforms partnered with global consumer and print brands, embedded in apps with 15m+ daily users.
- Operating Partner at a tech-focused family office, leading product and M&A across its portfolio.
Edward Durell
Commercial & finance
Owns commercial, financial and corporate discipline.
- A decade at a Big Four firm in assurance and audit.
- Group CFO/COO and MD roles across consumer goods, sport, food and financial services.
- Two decades making businesses ready for the scrutiny of an enterprise customer or an investor.
Join us
Want to join us?
Instructed Intelligence is not just a platform. It is a way of working, and it is how a team this small delivers what you see on this site.
Everyone here works alongside AI every day, from one shared source of truth, with the work and the decisions recorded as they happen. Nothing is re-explained, nothing is re-derived, and nobody is the only person who knows. That is how a team you could seat at one table runs twenty-eight projects and ships at the pace of a company many times its size.
We are always looking for smart, highly capable people who want to work this way. We do not publish job openings. If that sounds like you, write to us and tell us what you would own.
What we look for
People who finish things
The hard part is not starting. We value the last ten per cent — the tests, the migration, the honest note about what did not work.
Accountable for what AI produces
Everyone here works alongside AI daily and is accountable for what it produces. Being fast is not the point; being right and being able to show why is.
Writing things down
Our knowledge is a shared asset, not a private one. If you would rather explain it once, well, than five times badly, you will recognise how we work.